Balaban Agency is an independent marketing team built for home service businesses. We get HVAC, plumbing, roofing, electrical, and painting companies found on Google — and turn those clicks into booked jobs.
We don't sell impressions. We sell booked jobs — and we track every one to the dollar.
Everything that fills your calendar
Take one or hand us the whole funnel. Most owners start with a free audit and let the numbers decide where to begin.
01Local SEO & Google Business Profile
Own the map pack in your service area. We optimize your Google Business Profile, build local citations, and write the service-area pages that make you the obvious choice when someone nearby searches "near me."
02Google Ads & Local Services Ads
Show up first and pay for calls, not clicks. We run search campaigns and Local Services Ads (the Google Guaranteed badge) tuned to your trade, your margins, and the jobs you actually want more of.
03Websites that book
A fast, mobile-first site built for one job: turning visitors into calls and booking requests. Click-to-call everywhere, online scheduling, and the trust signals homeowners look for before they pick up the phone.
04Lead tracking & reporting
Every call, form, and booking tracked back to the campaign that earned it — and routed into your CRM. No vanity dashboards; just cost per lead, booked jobs, and revenue you can actually read.
05Reviews & reputation
Turn happy customers into five-star proof, automatically. We set up review requests that fire after every job and help you respond fast — because star ratings decide who gets the call.
06Paid social & retargeting
Stay in front of homeowners in your area between searches. Geo-targeted Facebook and Instagram ads for seasonal pushes, financing offers, and retargeting the people who already visited your site.
Built for
your trade
We only work with home service businesses. Pick your trade for a page built around your customers, your seasons, and your margins.
Where you’re
losing jobs
Most home service businesses quietly bleed jobs in these four places. A free audit shows you exactly where — and how to fix it.
Don’t take
our word for it
A real review from a home service owner Eugine worked with. More on the Balaban Agency Google profile.
"I had the pleasure of working with Eugine in 2024. He’s very knowledgeable, and unlike so many others, he’s willing to prove himself first — he didn’t ask for money upfront like everyone else does. He resolved a Google Business Profile issue my previous marketing ‘guru’ left hanging for months in just a couple of days. Great guy, lots of integrity. Highly recommend — 5 outta 5 stars."
Kelly House
A1E Exteriors LLC
via Google
Most agencies treat a contractor like they'd treat a fashion brand. We don't. We know your trade, your margins, and your map.
Balaban Agency works with home service businesses and nothing else — HVAC, plumbing, roofing, electrical, painting, and the trades around them. That focus means we're not learning your business on your dime; we already know your seasons, your job values, and what a good lead is actually worth.
No long-term contracts and no vanity reports. We tie everything to calls, booked jobs, and revenue you can see in your own CRM — and we plan to earn the next month, every month.
Founder-led,
start to finish
No hand-offs and no account-manager runaround — you work directly with the founder.
"I started Balaban Agency because I was tired of watching good contractors get sold ‘impressions.’ We only win when your phone rings — so that’s the only thing we optimize for."
You work directly with Eugine — the person who actually does the work, not a rotating account manager. Like the review says: he’ll prove it first, before he ever asks for a long-term commitment.
your calendar.
Get a free marketing audit. We’ll show you exactly where you’re losing jobs and how to win them back — no pitch, no obligation.
Thanks — we’ve got it.
Eugine will personally review your setup and get back to you within 2 business days. Need it sooner? Call (360) 952-1035.
Prefer to talk? hello@balabanagency.com · (360) 952-1035